Sound Preference: a new dimension in personalized hearing care

Research shows that up to 40% of people have a strong preference for one sound design over another. A preference that cannot be predicted by audiogram, lifestyle, or demographics. It must be experienced.

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Sound Preference must be experienced

Some people boost the bass until they really feel the music. Others want every note exactly as the artist intended. Some snap a photo and leave it untouched; others instantly reach for a filter to bring out color, warmth, or contrast.

We all tailor the world to match our personal preference. So why should hearing aids be any different?

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