One of the largest social media sites in the world, Facebook is a hub for businesses, people, and even celebrities. The wide variety of users makes it perfect for marketing, but it can be difficult to cater to such a large and diverse audience. For this reason, you need to create a Facebook account that consistently provides information and shareable content.
What is Facebook?
Facebook is a place to aggregate content, share posts with friends and family, and generate engagement. Everyone is aiming to get likes and comments, and personal users use the site to befriend family, coworkers, and people within their social circle. Many times, Facebook also serves as a place to find news and information.
Facebook is different for everyone. Some people use the site solely for gaming, others use it to connect with friends and family, and some use it to discover new brands and products. Many use Facebook for two or more of these reasons. To build a successful account, you need to know how the site works. Over the years, Facebook has grown quite large, and it can be intimidating to new users. Guides can help you find your way, but building your brand and page is the first step.
Building an Account
Creating a successful, engaging Facebook business page can seem difficult. However, once you have taken off and earned an audience, your Facebook will become a valuable landing pad for potential clients.
Before you begin networking, you need to have a fully customized page. Your profile picture, cover photo, and “About” section need to be fully filled out, and links to your professional website need to be on-hand. Give clients everything they need to know who you are, where to contact you, and what you’re about. Maintain a friendly and professional image and let them know you’re here to help.
Some people might not expend the time or effort to find your email address and send you a fully-fledged message. For that reason, you need to have your Facebook inbox open and ready for people. If they find you through Facebook, having a direct line of contact the moment they open your profile might encourage them to send a message.
Make sure to respond to messages and comments as quickly as possible, and share content that encourages these things! Post information that pertains to your audience and share other users’ content as well. An equal mix of shareable posts, marketing posts, and third party content can create a well-balanced page.
What Works on Facebook
To build a successful Facebook page, it’s important to know what the site is, how it works, and how to gain an audience. Many hearing care professionals choose to find their niche in certain communities. Narrowing down the user base to a certain demographic makes it easier to market to these groups specifically.
Hard of hearing people and their families are more likely to benefit from your content, so making sure they see it is an important step in gaining their attention. This can be done in a number of ways. Connect with other names in the community, such as hearing aid providers and other hearing care professionals. Networking is a valuable tool when done correctly, and you can share their content onto your own page when it benefits you. Signia routinely posts articles, images, and information regarding hearing aids, hearing loss, and aural health.
While “what works” on Facebook largely depends on the audience, every post you make should serve a sincere purpose. Most of your content should aim to improve someone’s life in some way, whether it’s through information or inspiration. Try to connect with people on the site, and always respond to comments. Post regularly, even if you’re just sharing another page’s content. Market yourself subtly, and make sure your contact information is clearly available.
Stay tuned for the third part of our social media series where we’ll highlight how to use Twitter successfully as a Hearing Care Professional!